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WHAT

Antwerp is known worldwide as a fashion city. Antwerp Fashion Weekend is to be considered one of the biggest fashion events in Belgium.

OBJECTIVES

  • Generate traffic to consumer events
  • Consumer engagement (CityLife app)
  • Online and offline link through social media channels and the presence on-event of multiple fashion influencers. 
  • Brand Buzz by guerilla marketing

RESULTS (1 weekend)

  • Total reach Facebook (videos): 118.000
  • Total reach Instagram (videos): 264.000
  • Total reach Facebook & Instagram: 409.000

#thekubeantwerp #brandawareness #influencermarketing #guerillamarketing #communications

 

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