Antwerp is known worldwide as a fashion city. Antwerp Fashion Weekend is to be considered one of the biggest fashion events in Belgium.
- Generate traffic to consumer events
- Consumer engagement (CityLife app)
- Online and offline link through social media channels and the presence on-event of multiple fashion influencers.
- Brand Buzz by guerilla marketing
RESULTS (1 weekend)
- Total reach Facebook (videos): 118.000
- Total reach Instagram (videos): 264.000
- Total reach Facebook & Instagram: 409.000
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