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Cristal Alken

At Cristal Alken they have lived for their lager since 1928. Together with local heroes, they ensure that enthusiasts can enjoy an even better lager with respect for the planet. Greener, more local and more Belgian!

Our KPI’s:

  • Organize a press event to celebrate the rebranding of the Cristal-Alken beer, in a unique urban green location
  • Generate more brand awareness
  • Coordinating a creative online and offline press campaign, in collaboration with a high-quality network of editors-in-chief and relevant influencers
  • Generate online brand buzz, in collaboration with food influencers and bloggers
  • Stimulate press appearances