Ik rij smartphone vrij.
(BIVV / IBSR & TELENET, together with Spindokter)
Many traffic accidents are caused by incautious use of smartphones. That's why BIVV / IBSR wanted to raise awareness about the dangers of smartphones in traffic by influencer marketing. For this campaign we needed to raise more awareness among a younger audience in Flanders and Wallonia. Also we wanted to generate traffic to the landingpage and the contest.
- Social reporting about daily recognizable situations behind the wheel of a car in which you have the urge to use your smartphone
- Create videos with influencer that go viral on Social Media
- Push content on Social Media
- 10.000 visitors website visitor
- 4.000.000 video impressions
#influencermarketing #influencer #bivv #telenet