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WHAT

Ik rij smartphone vrij.
(BIVV / IBSR & TELENET, together with Spindokter)

Many traffic accidents are caused by incautious use of smartphones. That's why BIVV / IBSR wanted to raise awareness about the dangers of smartphones in traffic by influencer marketing. For this campaign we needed to raise more awareness among a younger audience in Flanders and Wallonia. Also we wanted to generate traffic to the landingpage and the contest. 

OBJECTIVES

  • Social reporting about daily recognizable situations behind the wheel of a car in which you have the urge to use your smartphone
  • Create videos with influencer that go viral on Social Media
  • Push content on Social Media

RESULTS

  • 10.000 visitors website visitor
  • 4.000.000 video impressions​

#influencermarketing #influencer #bivv #telenet 

 

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