Add My Berry is a trendy homegrown fashion brand. They are known for their T-shirts with QR code that gives access to an original message. It’s not for nothing that their slogan is “When fashion meets technology”. In collaboration with the Antwerp boutique Marcoz, they designed a unique and authentic collection.
Marcoz x AddMyBerry
Our KPI’s:
- Developing the (communication) strategy of a 360° campaign
- Organize and coordinate a shopping event to launch the Marcoz x AddMyBerry collection
- Full support from the bloggers and press
- Influencer marketing and product placement