The American Timberland is an outdoor brand based on craftsmanship and an authentic style. The brand is popular worldwide thanks to its iconic boots, the so-called “Timbs”.
- Develop a 360° campaign through window decoration, communication strategy, influencer marketing, blog and press support
- Organize shop events in the Benelux to launch the “Black Forest” collection
- Set up collaborations with some key bloggers and influencers to create brand and product awareness among the target group